The patient, a graphic designer, exhibits a strong passion for design. She demonstrates creative flair, originality, and a robust visual sense, effectively meeting the demands of her clients.
Objective
Professional Skills:
Creative flair
Originality
Strong visual sense
Client Interaction:
Satisfactory performance in meeting client requirements
Assessment
The patient shows a proactive attitude towards career advancement, indicating a willingness to embrace new challenges for professional growth. This eagerness is essential for ongoing development in her field.
Plan
Encourage continued professional development through exposure to new design challenges and opportunities that align with her career goals.
By implementing a refined Facebook maintenance strategy, the brand's social channel was transformed into an active hub for product innovation and user support. Through a mix of vibrant product photography, technical demonstrations, and interactive posts, the campaign successfully drove higher engagement rates and established SuiHing as a digital leader in the professional maintenance industry. TEST PROJECT 003 Digital Marketing
Breitling WECHAT 2024-25DESCRIPTION
Crafted an immersive digital journey for the "140th Anniversary Pop-up," balancing complex information—brand heritage, technical watch movements, and event details—into a digestible and premium visual flow.
Engineered a "mobile-first" layout hierarchy specifically for the WeChat ecosystem, incorporating interactive cues to increase user dwell time and engagement. TEST PROJECT 003 Digital Marketing
Fujitsu eDM 2023-25DESCRIPTION
TEST PROJECT 003 Digital Marketing
Yuu
Ads Banner
2023DESCRIPTION
Designed a futuristic, high-engagement retail activation to promote the yuu Rewards ecosystem. The project transformed a standard retail space into a playful featuring:
Thematic: Developing oversized "yuu 雙11週" anchors and stylized as primary visual focal points.
Cohesive Brand Identity: Utilizing the signature yuu blue and yellow palette across large-format environmental graphics.
Interactive Retail Flow: Organizing the spatial layout to guide visitors from product showcases (such as the exclusive 7-Eleven snacks) to digital redemption kiosks, maximizing user interaction with the yuu app. TEST PROJECT 003 Digital Marketing
Datasite
Banner 2022DESCRIPTION
TEST PROJECT 003 Digital Marketing
Rolls-Royce car Wecaht Maintenance 2022DESCRIPTION
The objective was to translate the physical luxury of a Rolls-Royce motor car into a compelling digital narrative. By utilizing WeChat’s versatile platform, I designed immersive long-form articles that guided users through the intricate craftsmanship and innovative technology of the latest models. From the silent power of the Ghost to the bold presence of the Black Badge series, every digital touchpoint was crafted with precision, utilizing rich media and elegant typography to maintain the brand’s position at the pinnacle of the automotive world.
TEST PROJECT 003 Digital Marketing
Sum37 Social Media Maintenance 2021DESCRIPTION
Led the digital presence for the luxury skincare brand Sum37, focusing on elegant visual storytelling and consistent brand positioning across social platforms. The project involved:
Editorial Layout Design: Crafting clean, minimalist social media grids and long-form layouts that reflect the brand's premium identity.
Promotional Content Creation: Designing high-fidelity product showcase assets for seasonal campaigns, including Lunar New Year specials and exclusive gift sets. TEST PROJECT 003 Digital Marketing
Weisen-U Social Media Maintenance 2021DESCRIPTION
By moving away from clinical visuals and embracing a bold, illustrative style, I helped Weisen-U capture the attention of busy netizens. We leveraged local "memes" and trending topics to create a series of "U-Family" adventures, making the brand feel like a helpful, witty companion rather than just a product on a shelf. This approach not only increased social engagement but also solidified the brand’s relevance in a competitive digital landscape. TEST PROJECT 003 Digital Marketing
TPCH Social Media Maintenance 2021DESCRIPTION
TPCH was to capture the attention of a digital-native audience while honoring the brand's local roots. By jumping on global cultural moments—like the iconic "honeycomb challenge"—we transformed a standard product message into a viral conversation. To further deepen engagement, we introduced custom AR filters that allowed followers to interact with the brand in real-time on their mobile devices. This mix of reactive design and interactive technology successfully modernized the brand's digital identity and boosted social reach. TEST PROJECT 003 Digital Marketing
HKIA Social Media Maintenance 2019DESCRIPTION
Managed the digital communications for Hong Kong International Airport (HKIA), focusing on elevating the passenger experience through strategic visual content. It is Crafting high-impact digital banners for luxury brand partnerships, including major beauty and skincare brands like SK-II, Shiseido, and Lancôme.Designing clean, modern UI-focused graphics to promote HKIA’s mobile app features, such as real-time flight tracking and smart airport navigation. Also, Developing localized promotional assets for autumn "Limited Time Offers" and exclusive membership rewards to drive retail footfall.